I'm Johnny Terra, CPA. I came to Texas from Brazil with two hundred dollars, built my first accounting practice out of a pantry between a bank job and midnight, merged it into a firm, and became the bottleneck of all of it. What fixed it was treating my hours like money and building systems that answer the question once. Home by six. Same income.

The Trust Engine is where I document how I lead a team and how I talk to clients, one story at a time, with the math on getting home by six. For CPAs and firm owners who are good at the work and trapped by it, and for the manager who just got handed a team. One episode a month, the first of the month. Real stories, names changed, lessons intact.

Same revenue, half the hours.

The letter, free, every Tuesday: intentionaloperator.substack.com · everywhere else: @johnnyterracpa